This August, we celebrated our third year in the Black Hills of South Dakota for the Sturgis Bike Rally. According to our Arizona Director of Marketing, Bob Moellman, “Sturgis is the second longest-running major motorcycle-related ‘rally’ of its type in the country, going into its 73rd year, only outpaced by Laconia, that is going into its 90th year in 2013.” While several of our staff have been to Sturgis on numerous occasions, those of us attending for the first time was both eager and excited to experience this historical motorcycle event. Ed Diaz and Dave Dildine, two of our California Marketing Managers, had never previously been to the rally. Ed shared, “As the days passed, after seeing the smiling faces and having great conversations with such a huge variety of riders from all over the world, I understood why people made the trip to Sturgis, SD.” Ultimately, it seems the main appeal of Sturgis Bike Week is the sense of brotherhood shared among those in attendance.
Motorcycle enthusiasts are drawn to the event for a number of reasons including the beautiful Black Hills scenery, multiple monuments, and to spend time bonding with other riders from all over the world. Dave put it best when he said, “At Sturgis, I realized so many people share my passion for riding motorcycles…being at Sturgis made me realize just how big of a “family” we protect.” There really is not another experience in the world like Sturgis Bike Week. Going to the event should be on any rider’s “bucket list,” and you can be sure Law Tigers will be right there in the Black Hills with you.